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LAD stands for “Architecture and Design Workshop” and is meant to involve every part of the design process. It was established in 2006 by Simone Lanaro and Francesco Napolitano and it is based in Rome, Italy.
In 2010 LAD was one of the 40 young Italian Architecture offices exposing their work in the Italian Pavillon at Shanghai Expo 2010.
In 2011 LAD was selected by UTET for the publication of GIARCH, a volume dedicated to young Italian architects.
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LAD in seven points:
1. The value of architecture is the value of its concept. The more recognizable the concept is, the more appreciable its final result will be.
2. In Architecture, the idea is expressed through construction; the objective of the project is always its realization.
3. The aim of Architecture is not the glorification of the Designer or the Client.
4. Architecture is respecting tectonic, not denying it; Architecture is order, not chaos.
5. The project’s concept is meant to trigger a sound process in an artistic, economic, enviromental and social way.
6. Design implies the inevitability of change.
7. Design regards all scales. The detail is as important as the whole: the result has to be reached both generally and particularly, without giving priority to one need at the expense of the other one.
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